i-studio.me – That is, there are activities or clicks on Google Adsense ads on your pages that are not recognized by Google because they do not meet the criteria for clicks (and impressions / traffic) required.
This is the definition of the Invalid Click Activity according to Google :
Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.
Invalid click activity consists of any artificial or fraudulent clicks or impressions that can swell the costs that must be borne by the advertiser and publisher’s income, and therefore we decide not to charge the advertiser. This includes, but is not limited to, the clicks and impressions made by the publisher itself, the publisher who intentionally encourages clicks by others [ for example: making the title “Click Advertisements Below”, click socialization, and the like -azmi ], device automatic clicks or sources of traffic, or other fraudulent software.
Activity Causes Click Invalid
How to Know and Characterize Invalid Click / Activity
Here are 4 characteristics of Invalid Click Activity on Google Adsense:
2. You suddenly get a lot of clicks but the most value clicks $ 0.0 , meaning that it doesn’t generate earnings at all. For example, you get 30 clicks but the total value is only $ 0.05 or even $ 0.0. This means that the Adsense engine does not provide value for a large number of clicks obtained; while giving an indication to Google (and you) that something went wrong happened.
3. Earning rises dramatically, but not long after it drops dramatically too. For example, you get $ 2.45, but soon it changes to $ 0.45. This means that the detection of invalid activity is a bit slower because it has to go through several processes, then it is concluded that a number of invalid or invalid clicks. This is not the fault of the Google Adsense engine, but rather intentional actions caused by irregularities.
4. You get a lot of clicks from a region (usually a country) with very small pageviews. The analysis requires traffic analytics like Google Analytics or Statcounter, if you use Blogger. If you use your own server, AW Stats as a complementary feature of cPanel is powerful enough to use. Google uses a paradigm that if a visitor clicks, surely he is very interested in the ads that are displayed. This possibility is not big. If it is interpreted as a CTR comparison, then this is how you say it: ” Out of 1000 unique views maybe only (at most) 10-20 unique views that contribute to ad clicks”. If the click happens far beyond that paradigm, then suspicion will arise.
The action is usually there 2. If this happens only one or two times, usually the staff will silence and “forgive”. That is, errors may occur purely by visitors and are beyond the ability of the account owner. But if it happens many times, it means the account owner is not aware and does not try to fix it. If so, more serious conditions such as warrants and bans can occur.
What will have to be if you get a warning or a website / account is banned? Obviously need a separate discussion because it is impossible for 200-300 words to represent. But the point is, preferably before that happens, do the following anticipatory actions:
- Immediately take important actions after knowing something is wrong . For example, first stop showing ads on website A to be conducive. Unfortunately, on Blogger we cannot banned IP directly (with features / console), so that the temporary termination of the broadcast is quite the best solution.
- Make sure to use the “permitted site” feature , so that the ads displayed by irresponsible people on other sites will be ignored by Google.
- Check Adsense statistics regularly and periodically to see the possibility of invalid click activity. do not let it go up several times.
- Install the extension (Chrome) Adsense Publisher Toolbar or install the Android Google Adsense application to be able to check in realtime, routine, and fast without entering the dashboard.
Programmer and Designer professional with background in software development. Solid understanding in game, Graphic development both mobile and desktop applications.